Featured Pop-Up: Authentic Beauty Concept

One of the most exciting aspects of The Shoppe, our members-only e-storefront, is its ability to shine a light on the latest and greatest brands. Now we’re doing this in an even bigger way with our Featured Pop-Ups! These partnerships allow us to offer our members access to a specially curated collection of items for an unbeatable discount.

Our latest Featured Pop-Up spotlights Authentic Beauty Concept, a haircare brand that focuses on enhancing natural beauty with the help of products that are as performance driven as they are clean! ABC creates their cleansers, conditioners, treatments, and styling products without micro plastics, mineral oils, parabens, gluten, sulfates, or silicones—and all formulas are always vegan and cruelty-free.

Another reason we were thrilled to partner with ABC for this Featured Pop-Up is its “no filter” manifesto. Instead of aiming for perfection in beauty, it encourages its customers to celebrate their so-called imperfections, embracing what makes them diverse and individual. That’s a philosophy we can all get behind!

Authentic Beauty Concept has products for every hair type and need, so you can create your own customized regimen! Whether you want to hydrate, replenish, add a glow, create more volume, or beyond (the list goes on!), our Featured Pop-Up is stocked with everything you need to get the hair of your dreams—however you define it!

Ahead, find a few of our favorites, then be sure to visit the complete pop-up HERE. Refresh your current hair routine or find pampering gifts for the beauty lovers on your list! Not a CURATEUR member yet? Learn more about membership options here and join our chic community!