May 07, 2022
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Join NowAs a mother and passionate philanthropist, our CURATEUR-in-chief Rachel Zoe has been a supporter of Every Mother Counts for a while now (she even co-hosted an event with EMC’s founder Christy Turlington Burns last year to help bring awareness to this crucial cause), so when it came time to choose our next charitable partner, she knew the non-profit would be perfect to spotlight.
Sparked by Turlington Burns’ own postpartum issues, Every Mother Counts was founded to advocate for maternal health around the world. According to the organization, 303,000 women die every year from complications of pregnancy and childbirth, and 99% of those happen in the developing world. What’s worse is that so many of these deaths are preventable, and that’s what EMC aims to change.
Issues including discrimination and shortages can be a challenge to quality maternal health care in some parts of the world, and EMC focuses on the U.N.’s Sustainable Development Goals—things like gender equality, quality education, and economic growth—to create change. The non-profit does this by giving grants and working with partners and thought leaders, and your support can help them continue on this mission.
One way to get involved now is through EMC’s Mother’s Day campaign, My Arrival Story, which was inspired by Turlington Burns’ and Amy Schumer’s new book, Arrival Stories. Participating is simple: Share your own arrival story (whether it’s your experience birthing or being birthed) through words and/or images with just a few clicks. This initiative allows everyone’s varying experiences to be celebrated and validated while breaking through any stigmas.
As a CURATEUR member, you can also help EMC’s mission simply by shopping with us! From April 15th through June 15th, we’re offering the opportunity to donate between $5 to $100 when you make any purchase in The Shoppe. All you have to do is click the donation button at checkout. Another way to contribute is by making a purchase from THIS special collection from May 8th through May 15th. We’re giving 20% of the sales to this incredible cause.
Want to stay up to date with EMC? Follow along on Instagram at @everymomcounts for more news, facts, and ways to help.