Behind the Brand: Walter Baker
NYC-based designer Walter Baker prides himself on creating pieces that exude effortless confidence. And if you want to see proof, just look inside your summer box! The Tulum caftan and Cozumel towel are so versatile, they’ll take you from the beach to the BBQ—or anywhere else you’re headed—with ease and style.
We recently chatted with Baker to learn more about the brand, including what influences its aesthetic, how it’s evolved since launching in the 90s, and what makes these particular summer pieces so easy to wear.
In your own words, can you please describe the impetus of the brand?
The energy that drives the brand is effortless confidence. We want our collections to incorporate all the elements for our customers to put together what confidence looks like to them.
What inspired you to start your own clothing line?
I began my career in finance, and while I was growing in that field I wanted to tap into something more creative. My mom was a design teacher at RISD, and that spirit for design was all around me growing up. So it was inevitable that I would pair my passions for both business and fashion together.
What put the Walter Baker name on the map? How has the initial style evolved since (if at all)?
Our eclectic collection of flirty dresses and edgy moto jackets came to define the label. But, a lot has changed since the brand was launched in the 90s! We are looking at Walter Baker as a lifestyle of mixing feminine items with modern, sleek pieces to give infinite styling options. We offer a range of categories from tops and dresses to suit separates, loungewear pieces, outerwear, and more recently expanding our leather to include sportswear options. We encourage styling between the categories!
What influences the Walter Baker aesthetic and style?
Being in the heart of New York City’s Garment District, there is of course influence felt by the street style we observe day to day. Even during the pandemic, fashion has found a way! The brand is also inspired by confident and positive women who love fashion and pushing the edge of style, not for the sake of being provocative, but for their self expression.
We love the caftan and towel found in our summer curation. Can you talk about their functionalities and inspiration behind these designs?
We looked into several styling options and wanted a something universal and versatile. The drawstring function gives the option to wear the caftan open or closed, cinched or oversized. The black tropical print also makes it an easy transition from coverup at the beach during the day to a fun addition to your summer night look.
Why is it so important to invest in high quality lifestyle products?
High quality items are more well thought out to benefit the customer. Quality also ties into the longevity of the item. When you a love a product, you want to be able to use it over and over with the confidence that it will last.