April 01, 2020

Behind the Brand: Shiraleah

As women, we are constantly on the move and making things happen daily. It only makes sense we have a carry-all tote to keep our essentials handy. The bag we are reaching for all season long? The camel colored wonder seen in our spring edit by Shiraleah. Not only is this bag perfect for days in the office or weekends at the farmers market, the brand who created it has a story worth sharing. Follow along for more about Shiraleah and how they came to be. 

Box of Style: What inspired the creation of Shiraleah?
Shiraleah: Shiraleah started small, as the go-to brand for one of kind Vietnamese handicrafts, importing unique clutches and décor pieces. Over the last 25 years, Shiraleah has grown into a trend-driven lifestyle brand.

Box of Style: What makes the brand so unique?
Shiraleah: The Shiraleah brand takes inspiration from high fashion, or essentially “out of reach” trends, and designs unique pieces that are part of attainable, yet style-progressive collections.

Box of Style: How do you find the artisans you employ? How does your support make an impact?
Shiraleah: Shiraleah is a global brand. We value the expertise, talent, and heritage from international artisans along with the craftsmanship exhibited in their work. For instance, we have a collection called Mirabel, which is produced in India. Each piece from our Mirabel collection is unique because we use excess fabric that would normally be thrown out. We recycle it by weaving the excess pieces together with jute—a socially conscious, biodegradable material.

Box of Style: What three words best describe your line?
Shiraleah: Global, modern, and casual. 

Box of Style: What are the features of the bag in our Spring Box that make it special?
Shiraleah: The Arden Tote is one of our favorite styles this spring. Its slouchy, hobo design evokes the timeless essence of the seventies with an updated silhouette for the modern woman. We used contrasting textures for an elevated take on a classic shape, mixing a pebbled vegan leather with a faux suede. We consider the Arden Tote an everyday, every occasion bag. It’s versatile enough to hold your work essentials but stylish enough to meet friends for dinner—all the while looking effortlessly chić

Box of Style:
What is your favorite way to style the Shiraleah bag for spring?
Shiraleah: The Arden Tote is awesome because it’s quite versatile. We suggest styling it with the Arden Wristlet. Just throw it in your bag as a top-zip pouch to stay organized or pull out as a clutch on the go.  

Box of Style: What makes this collaboration with Rachel Zoe for Box of Style so special?
Shiraleah: The Rachel Zoe brand is the embodiment of effortless style. Anchored and inspired by timeless elements of the past, the brand is always able to bring inimitable ideas and trend-driven styles to their community. And we see our brand in a similar way. We strive to be a staple for our Shiraleah girls each season by continually delivering attainable and unique styles that make women feel good.

Box of Style: Why are you excited to be a part of Box of Style? What are your favorite features of the service? 
Shiraleah: With this subscription box, subscribers are receiving handpicked products from an influential celebrity stylist and designer. Rachel and her team are dialed in with their community and continually expose their subscribers to the most current brands.  

We are enormously grateful and excited to be part of this season’s offerings. Being included with other amazing brands that are socially conscious like Bayou With Love, or brands that emphasize clean beauty like R+Co, is such an honor.

Box of Style: What is next for Shiraleah?
Shiraleah: We are launching our new Tee Shop this season! We are really excited about adding apparel to our line. Sometimes a classic tee is all it takes to create the perfect summer outfit, especially when traveling. From graphic tees to comfy sweatshirts, our upcoming collections are bound to make a statement.

As we move into fall, we will be expanding our Tee Shop into a self-care concept—soft knits that make you want to cozy up at home, light candles, and indulge in a face mask.

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