April 09, 2020

Behind the Brand: R+Co

There is something to be said about the luxury of having your locks air dry. It’s tough. Being busy women and trying to manage our schedules, family, social lives—and hair, too? We are always on the go and it seems as though our hair never gets a break. 

While being at home, now is the time to let your natural hair shine sans styling tools. The air drying hero we can’t live without? R+Co’s WATERFALL Moisture + Shine Lotion. It makes hair more manageable by infusing hydration and encapsulating shine. Oh, and not to mention that the aroma which fills a room just by popping the lid open is beyond heavenly. It’s truly an experience to use. 

Follow along for a look behind the curtain of cult-favorite brand R+Co and how they have managed to stay on top of the beauty industry.
Box of Style: What inspired the creation of R+Co and what values does the brand subscribe to?
R+Co: R+Co is a collective of some of the most forward-thinking, rule-bending hairstylists in the business. We are a think tank of both top editorial and salon stylists and educators. With a breadth of hairdressing knowledge and experience combined, we make sure that we have a diverse viewpoint on everything we do. 

R+Co is about the experience. The packaging and fragrances were designed to enhance that experience and evoke a feeling, place, style, or attitude. You’ll know just by looking at a bottle or tube what that product is meant to do. Not to mention, the subtle yet sophisticated fragrances work well for both men and women.

Box of Style: What makes the brand so unique? 
R+Co: Our award-winning line of products feature unique ingredients and benefits designed to deliver immediate, high-performing results. All the while, the health of your hair and scalp are top-of-mind. All our formulas are color-safe, heat and UV protective, vegan, cruelty and gluten-free. We also like to highlight that they are made without harmful ingredients such as parabens, sulfates (SLS or SLES), mineral oil and petroleum. R+Co is also leaping bunny certified!

Box of Style: What three words best describe the brand and why?
R+Co: Collective. R+Co is a rule-bending group of not-so-like-minded individuals. Whether we work with someone to develop a new product or invite them to speak at an event, we will constantly keep the diversity and range of our collective shifting to reflect the ever-changing world. 

Rogue. We like to think of it as a movement of stylists who are brave and smart enough to recognize that the hair care business (as it stands today) needs a little bit of shaking up.

Innovative. We are constantly launching award-winning formulas featuring the latest ingredients, benefits and breakthroughs in hair care.

Box of Style: What makes the WATERFALL  Moisture + Shine Lotion so great?
R+Co: WATERFALL Moisture + Shine Lotion leaves hair glossy, soft, and manageable. It works well on a range of hair types and lengths such as  fine to medium, and even extra-long hair. It can even be used on dry hair to tame flyaways or lotion ends.

Box of Style: What makes this collaboration with Rachel Zoe for Box of Style so special?
R+Co: Our collaboration with Rachel Zoe is special because not only is she a style icon, she is also the accessory queen! The fact that she is choosing one of our top products as a must-have for the season is special in itself.

Box of Style: Why are you excited to be a part of Box of Style? What are your favorite features of the service?
R+Co: We are so excited to be a part of Box of Style. Mainly due to the selection of trend forward products and how each customer is getting all the essentials for that particular season.

Box of Style: What is next for R+Co? 
R+Co: R+Co will continue to launch award winning, innovative formulas in 2020.

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