In your own words, can you please describe the impetus of the brand, lllamasqua?
I like to describe it simply as creative and wearable.
What inspired the name Illamasqua and what does it mean?
It is a mix of the words illusion and masquerade. It’s about creating the persona you want for yourself or the persona you want to portray to others. Whether that be natural and minimal or bold and artistic.
What put lllamasqua on the map? How has the brand’s presence evolved since (if at all)?
Illamasqua started quite loud in terms of product offerings because that was what was needed at that moment. Presently, we are still all about color, artistry and individuality. There is truly something for everyone. There is now even a wider spectrum of tastes and people interested in the brand.
What influences the lllamasqua brand aesthetic?
We like things that are high contrast and with a twist. To have that, however, we also need softness and romance. Both parts can’t live without each other: opposites attract.
What makes the Beyond Powder found in our spring curation such an integral part of your line?
It’s quite a surreal shade, it looks like mother of pearl. It can be used by itself or mixed with other powders to adapt to different skin tones. As it is a multi-tone shade, the effect is quite otherworldly.
Why is it so important to invest in quality makeup products?
There are many reasons to invest in quality makeup: ingredient quality, variety of shades, extended wear on the skin (and in the container), and ability to blend and layer. Vegan and cruelty-free products are very desirable attributes that count as part of the quality of a product.
