August 29, 2021

Behind the Brand: FEKKAI

As an industry veteran, French haircare innovator Frédéric Fekkai is renowned for his revolutionary approach. And recently, he’s used this expertise to revamp his namesake product line with formulas that are as effective as they are clean (in this case, vegan, cruelty-free, and full of botanical ingredients).

We’re beyond thrilled to include one of these luxurious products in our new fall curation as one of two choice beauty items! FEKKAI’s Shea Butter Intense Oil is rich while still feeling lightweight (never greasy) thanks to a blend of shea and monoi oils as well as other powerful and plant-based ingredients that shine, protect, hydrate, and tame your tresses—which can be especially needed during fall’s dry weather! It’s also got a dreamy scent that consists of musk, toffee, coconut, gardenia, and citrus that you’ll love smoothing on your hair or body for an exotic sensory experience.

It was our pleasure to chat with the incomparable haircare expert himself to share with members a bit more about the brand, from how it’s evolved over the years to why the Shea Butter Intense Oil makes a perfect introduction to his product line. Read it all ahead!

Your brand needs no introduction, but tell us a bit about how it all started.
Being a hairstylist, I noticed that there was a void in luxury haircare. At the time, hair products were mostly commodities, so I created products formulated with skincare technology and ingredients that are innovative and performance driven.


How has the hair industry changed since the conception of the FEKKAI brand?
Today the customer wants products that are safe, clean, sustainable, performant, and purpose driven.


How have you adapted to this changing industry?
In buying back my namesake brand, I immediately reformulated all the products to clean, vegan formulas and repackaged with recycled plastics.


What does the FEKKAI brand look like in 2022 and beyond?
The FEKKAI brand will always search for greater innovation in formulas and packaging. The technology is getting better and better. We will continue to look for ways to satisfy our customers and contribute to creating a cleaner environment.


What makes the hair oil in this season’s box a great intro to the brand?
In order to have beautiful hair, you need to take care of your hair and nourish and hydrate it regularly. The Shea Butter Intense Oil is the perfect remedy to achieve healthy hair with ingredients that give incredible strength and protection while smoothing.


Why is it so important to invest in high quality lifestyle products?
High quality items are more well thought out to benefit the customer. Quality also ties into the longevity of the item. When you a love a product, you want to be able to use it over and over with the confidence that it will last.

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