April 17, 2020

Behind the Brand: DIFF Eyewear

At Box of Style, our community is at the center of everything we do. We constantly tap into our member audience to see how we can best service them in a way that is genuine and innovative. That’s why we strive to work with brands that make it their own mission to give back to their community. 

In our spring box, DIFF Eyewear supplied our members with stylish options for sunglasses. But what they do continuously is give the gift of sight to those in need. Follow along for more on why we are so humbled by DIFF’s purpose, how they have changed the game for fashion, and how excited we are for them to be a part of our spring curation.

Box of Style: What inspired the creation of DIFF Eyewear and what values does the brand subscribe to?
DIFF Eyewear: We started DIFF in an effort to create a fair market value for designer eyewear all while focusing on giving back. The brand embodies the values of charity, inclusivity, humanitarianism, and style that doesn’t sacrifice quality.

Box of Style: What makes the brand so unique?
DIFF Eyewear: Unlike many other retail brands, DIFF (through our partnership with the global initiative SightSavers) is able to donate a portion of every sale to help to provide the gift of sight to someone in need. DIFF also regularly gives back through volunteer projects and continuously works to stay connected to our community. 

Box of Style: What three words best describe the brand and why?
DIFF Eyewear: Quality, charity, and value. DIFF believes in creating sophisticated eyewear that never feels trendy or cheap. We pride ourselves in the highest possible value at an accessible price point and are proud to make eyewear that encourages personal expression with a positive world impact.  

Box of Style: What are the features of the Box of Style silhouette that make the tortoise and black sunglasses so great?
DIFF Eyewear: The Box of Style features our Bella frames. As one of our original bestsellers, these frames are full of details that make them must-haves. That includes the oversized lenses, hand cut acetate frame, and custom molded metal temples for sunglasses that make a statement look.

Box of Style: What makes this collaboration with Rachel Zoe for Box of Style so special?
DIFF Eyewear: We love collaborating with Rachel Zoe because she represents a brand that creates special, unique pieces that are accessible to everyone. At DIFF, we pride ourselves on offering great, stylish sunglasses to everyone and we’re excited to continue that with a true fashion icon.

Box of Style: Why are you excited to be a part of Box of Style? What are your favorite features of the service?
DIFF Eyewear: We love being a part of Box of Style because we believe it leads the charge in specialty boxes, from its impeccable curation to the elevated quality of style. Box of Style makes luxury accessible to everyone and is instrumental in introducing new and exciting brands to the Rachel Zoe audience. 

Box of Style: What is next for DIFF?
DIFF Eyewear: DIFF is excited to keep expanding our reach and building out our mission to use fashion as a force for good. We will continue to interpret trends through our distinctive, high-quality product while doing what we can to make a difference in the world around us.