April 17, 2023

Behind the Brand: Rendor

It’s no secret that our Curation Members always look forward to the jewelry offerings in their seasonal boxes, so a lot of thought goes into choosing them. As a major jewelry lover herself, our CURATEUR-in-chief Rachel Zoe has some serious criteria in mind when finding the perfect pieces. Selecting something that simultaneously fits into a variety of women’s personal styles and works with wardrobe options for both day and night while giving you something fresh to try for the season and beyond is a tough task, but once she spotted the Victoria Earrings by Rendor, she knew she’d found the right fit.

Rendor was inspired by the women in founder Renata Dorfman’s life. She wanted to offer them (and others like them) something that could instantly elevate their everyday wardrobe and instill a sense of confidence—while putting a unique spin on traditional styles. And that’s exactly what we love about the Victoria Earrings! With a twisted texture and two-hoops-in-one design, they’ll be a welcome addition to your jewelry collection, whether you choose Yellow Gold or White Gold. And while we can picture them being paired with spring’s floral maxis and pastel twin sets, they’ll also continue to mix seamlessly into your looks throughout the year!

Since Rendor is an emerging brand, we know it’s going to be new to many of our members—and we are so excited to introduce you! So, we chatted with Dorfman to give a little more background, from her early memories of fashion to how her styling career helped shaped her business, and of course how she’ll be wearing the Victoria Earrings this season. And if you’re not already a Curation Member, head HERE to sign up and get started with our Spring Curation!

What is your earliest fashion memory?
I’ve always had an eye for fashion. As a child I made my own clothes for my dolls, which brought me so much joy. My mother would always take me shopping with her and I loved helping her pick out clothes. Growing up in Ukraine, when my parents would return from traveling abroad, I would ask them to show me clothes and accessories they brought back for me right away. Fashion is in my DNA. I can’t imagine doing anything else—it’s more than stuff to me. My drive is seeing how confident I make women feel. It’s the best feeling!.

 

How did your experience as a stylist help you create a vision for Rendor?
I understand what a woman wants, what gives her that sparkle. I also realize everyone has different styles and I always make sure I design something for every woman, but still stay true to my aesthetic. I created Rendor as a way to elevate any look while adding a sense of individuality. Rendor makes a statement and compliments even the simplest of outfits, and it’s only going to get better!

 

How has Rendor evolved since its early days?
We’re still a new company, but every year we’re accomplishing new goals. We bootstrapped Rendor from day 1 and found great partners to help us grow along the way. Collaborating with brands like CURATEUR has definitely been a focus, and this year we were able to make it happen in a big way. We envision Rendor continuing these amazing collaborations, and continuously launching new products to the market throughout the seasons.

 

What are some of your bestselling styles? And why do you think they’re so popular?
There have been so many, but to name a few I would say the Lucia Earring, Oyster Earrings, Talia Necklace, and Ana Earrings. Our customer loves our simplicity with an edge. Our girl wants to feel effortless yet elevated.

 

We think the Victoria Earrings in our Spring Curation are such a modern twist on a classic style! Tell us, what are some of your favorite ways to style them this spring? 
I love the Victoria Earrings, I always reach for them when I want something minimalist but still stylish. I love wearing them with jeans and a t-shirt to create some edge to my look. I also wear them for a night out with layered necklaces. They can be worn on their own but also stacked with our other Rendor pieces. They are the perfect addition to every women’s wardrobe.

 

Lastly, can you share anything new fans of your brand should be looking out for?
So much! This is going to be a very exciting year for Rendor. We just introduced pieces in gold vermeil. They’re super lightweight and will last in our clients’ collections forever. We are also launching more stones for spring and summer. Look out for natural stones in an array of colors. We also have some exciting collaborations that we can’t wait to share.

 

 

 

Looks We Love

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