Behind The Brand is our franchise that features the collections, ethos, and stories of brands included in the Box of Style.
The makeup marketplace is a crowded one, with new labels arriving on the scene more regularly than even beauty vloggers can keep up with. Our advice? When you find something you really love, hold onto it. That's been our sentiment around Marc Jacobs Beauty products ever since the cult classic collection launched in 2013. Bold and comprehensive, the effortlessly cool collection boasts classic staples told through a youthful lens -- and innovative skincare too. Personal favorite lip products of Rachel Zoe, the Marc Jacobs Beauty Hi-Shine Gloss Lip Lacquer and Enamored Hydrating Lip Gloss Sticks (this season's choice item) were a natural fit for our Fall Box of Style, and blend seamlessly right into any fashion girl's routine. Below, we chat with the star brand to learn more about their beginnings, inspirations and most-coveted products.
Box of Style: What three words best embody Marc Jacobs Beauty? How did the cosmetics line come into existence? What sparked Marc Jacobs’ interest in the beauty space?
Marc Jacobs Beauty: Rule-breaking, effortless, chic. Marc was inspired by the idea of fashion and beauty as a palette you can use to create your own personal style. In 2013, Marc partnered with Kendo Brands to develop a beauty line infused with his signature rule-breaking creativity. Marc worked tirelessly to perfect the packaging, colors and brand ethos of embracing seeming opposites to create something completely new.
Box of Style: What is unique about your lip products? How do the two formulas offered in this edition of the Box of Style differ?
Marc Jacobs Beauty: Marc’s favorite color is shine, so the Enamored collection of lip lacquers and gloss sticks were designed to deliver unbelievable shine like “30 coats of lacquer” and lasting color. Enamored Hi-Shine Gloss Lip Lacquer is a cushiony gloss and Enamored Hydrating Lip Gloss Stick is a creamy, nourishing tinted balm.
Box of Style: Both of the shades in the Box are flattering on a range of skin tones, what about these shades makes them so versatile?
Marc Jacobs Beauty: While Sugar High is a warm, rosy nude and One Mauve Time is a soft berry mauve, both shades give you that “my lips but better” look.
Box of Style: What products do you recommend wearing with the lip shades for day / night?
Marc Jacobs Beauty: For an effortless look during the day or night, pair glossy lips with a pop of eyeliner using Highliner Gel Eye Crayon in Blacquer, a coat of Velvet Noir Major Volume Mascara, and a swipe of Accomplice Concealer for a quick touch-up to complexion whenever, wherever.
Box of Style: Heading back to work after the summer is always a struggle. How does your product help people with the transition to Fall?
Marc Jacobs Beauty: Both shades give your lips the perfect kiss of color and chic shine no matter the season. Your wardrobe may change, but these super-wearable, flattering shades are year-round favorites.
