What was most important to you when creating your own line?
I wanted to create the best products that were easy-to-use, contain organic and natural ingredients, and deliver the most beautiful results.
In what ways does the line aspire to innovate in the beauty industry?
I believe in finding unique formulas and textures with interesting packaging. I always push myself to drill down to what customers really need and do my best to deliver.
Let’s talk about ingredients. Are there any you try to stay away from?
We like to formulate with renewable inputs wherever possible and stay away from any petro-chemicals. Of course, cruelty-free is a must as well as organic, all-natural ingredients.
And what ingredients do you love to use?
Plant derived with natural antioxidants such as coconut oil and shea butter in my lid and cheek tints.
How would you describe your personal makeup aesthetic when it comes to your everyday routine?
Soft smudgy Khôl Eyeliner in Rich Brown, Sunny Cheek Tint, Ruby Lid Tint, and a hit of balm. Pretty minimal.
What makes the eyeliner such a great inclusion in this season’s box?
My Khôl Eyeliners are soft, which makes them incredibly easy to apply and blend. I love the classic look of a slightly worn-in eye and these waterproof eyeliners never fail!
